Semrush
A digital marketing and SEO platform that brings together tools for keyword research, competitor analysis, website visibility, content, advertising and other marketing workflows.
Explore SemrushSemrush at a Glance
A quick overview before exploring the platform.
What is Semrush?
Semrush is a digital marketing platform designed to help businesses, marketers, agencies and website owners research search visibility and manage different aspects of digital marketing.
Instead of using a separate platform for every marketing task, Semrush brings multiple research and analysis capabilities into one ecosystem.
What is Semrush commonly used for?
SEO professionals can use Semrush to research keywords, analyze competitors, monitor rankings, investigate backlinks and identify potential opportunities for improving a website’s search visibility.
Its broader marketing capabilities can also be used for content research, advertising research and other digital marketing activities.
What should you evaluate?
A large number of features does not automatically make a platform suitable for every user.
- Your SEO requirements
- Number of websites you manage
- Keyword research needs
- Competitor research requirements
- Reporting requirements
- Available budget
What Can You Use Semrush For?
The platform covers several areas of digital marketing and website research.
Keyword Research
Research search terms, discover keyword opportunities and examine metrics that can support SEO planning.
Competitor Research
Research competing websites and examine their search visibility and digital marketing activity.
SEO Analysis
Analyze websites and identify areas that may require attention as part of an SEO workflow.
Backlink Research
Research backlink profiles and investigate links associated with websites.
Content Research
Research topics and search-related information that can support content planning.
Rank Tracking
Monitor search rankings and track changes in website visibility over time.
Local SEO
Explore tools and workflows related to local search visibility and business listings.
Advertising Research
Research aspects of competitors’ advertising and paid-search activity.
Reporting
Organize marketing data and create reports for website and campaign analysis.
Who Is Semrush For?
Semrush can be relevant to different types of digital marketing professionals and businesses.
SEO Professionals
For professionals who need keyword research, competitor analysis, rank tracking and SEO research.
Digital Marketing Agencies
Agencies can use marketing research and reporting capabilities across multiple client projects.
Business Owners
Website owners can use SEO and competitor research to better understand their online presence.
Content Marketers
Content teams can use search and topic research to support their content planning process.
A Simple SEO Research Workflow
One example of how an SEO professional might combine different types of research.
Research Keywords
Identify relevant search terms and understand the opportunities around them.
Study Competitors
Examine competing websites to understand their search visibility and content strategies.
Plan Content
Use research findings to identify topics and content opportunities relevant to your audience.
Track Performance
Monitor rankings and other relevant SEO metrics to understand changes over time.
Improve & Repeat
Use performance data to refine content and continue testing SEO opportunities.
Things to Consider Before Using Semrush
A professional marketing platform may be more than a beginner needs.
- Consider which features you actually need before selecting a plan.
- Compare the available plans and usage limits.
- Consider how many websites, keywords or projects you need to manage.
- Use the available trial or introductory options, where applicable, to understand the platform.
- Compare Semrush with other SEO platforms before making a subscription decision.
Want to Explore Semrush?
Explore Semrush’s current tools, plans and available features to determine whether it fits your SEO or digital marketing workflow.
Explore Semrush →Affiliate Disclosure: Some links on Digital Scout may be affiliate or referral links. If you complete an eligible action through one of these links, Digital Scout may receive a commission or referral benefit at no additional cost to you. Product features, pricing and availability may change, so refer to the provider’s current information before making a purchase or subscription decision.